It’s pretty obvious that the marketing of today has changed. You have newspapers going virtual/web only, Twitter and Facebook replacing postcards and phone calls, and potential clients now being the main target of your press releases as opposed to editors. It’s all changing and to do PR today, you need to change with it. The good news is that it’s never been easier. The bad news, you need to learn a new way to do things. Fortunately, there are tips that can make it easier and I’m here to show you a few.

In this article I explore 5 reasons to network. Networking can occur at social gatherings, a local event, convention, or gathering of peers. With today’s online communities it also occurs on the Internet at the many Social Networking sites. These Social Networking sites are offering new and exciting opportunities but the reasons why we need to network remain the same.